Marketing Automation Manager - Fully Remote/Off-site

Starts Within a Couple Weeks
Duration Contract to Full-Time
Status 3-6 Month Contract to Full-Time
Rate DOE
Our client is a major medical device company looking for Marketing Automation Manager to join their team on a
40hrs a week freelance basis with the opportunity to convert to a full-time position!

Marketing Automation Manager Responsibilities:
- Plan, manage, and execute marketing campaigns to drive brand awareness, preference, and market share to payors
- Own and drive Marketing Automation strategy and tactical execution of digital campaigns for Channel and Product Marketing funnels
- Increase engagement by creating multi-touch campaigns, including the use of email, Paid Social campaigns, in-app messaging, landing pages, SMS, and triggered sales tasks
- Partner with internal stakeholders and external partners to oversee intake, scoping, capacity planning, and execution workflows for all campaigns originating in Marketo
- Manage program assets, in collaboration with Brand Team and Creative Support, across multiple channels to support Marketing Automation tactics
- Establish and maintain data integrations/connection needs to maximize cross-channel campaigns between Marketo, Microsoft (CRM), and 1st part/ 3rd party apps
- Own Marketing Automation/CRM data and ROI reporting, sharing results with the team (through dashboards and other methods) that will help drive further optimization
- Build and manage a preference center that will serve as the single source of truth for communication preferences across CRM
- Ensure compliance with company policies, including Privacy/HIPAA, and other legal and regulatory requirements

Marketing Automation Manager Requirements:
- 5+ years of related experience
- 3+ years of experience building integrated campaigns via a major CRM platform like Salesforce.com or Microsoft Dynamics
- 1-3+ years of recent direct experience with Marketo
- Marketo Certified Expert or similar certification preferred
- Experience in marketing in the healthcare space (to managed care payor, third party networks, and preferred provider organizations) a plus
- Bachelor's degree in related field
- Ability to navigate and build integrations in Marketo's API
- Knowledge of Java, CSS and HTML for email template creation, and SQL
- Experience in managing account configurations (Configuring Roles and Business Units)
- Troubleshoot issues related to HTML templates, list segmentation, deliverability tracking and other aspects of email execution, as required via tools like 250OK
- Strong writing skills with the ability to create documentation for both business and technical stakeholders
- Able to think critically and exercise independent judgment and discretion
- Excellent attention to detail

Submit resume (and samples if applicable) to: Allie.Barbara@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent candidates for freelance opportunities, applicants must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.