Marketing Automation Specialist - North County

Starts Within a Couple Weeks
Duration Full-Time
Status Full-Time
Rate DOE
Our client is a leading global manufacturer of pool and spa products looking for a Marketing Automation Specialist to join their team on a full-time basis!

Marketing Automation Specialist Responsibilities:
- Lead the marketing organization in developing and executing strategic, data-centric campaigns
- Plan and oversee the execution of email and SMS campaigns
- Identify communication objectives; from customer engagement and retention, to lead generation, to making communication improvements to existing processes (such as automating post-purchase sequences or customer onboarding)
- Configure journeys, system rules, filters, segmentation, lists, and scoring models
- Build emails using HTML and incline CSS and use SQL to build Marketing Cloud personalization
- Produce and maintain marketing calendars, budgets and ROI analyses
- Regularly propose and present campaign performance to internal stakeholders
- Stay up to date on market shifts and understand how they impact strategy and execution
- Audit the competition and identify opportunities to lead within the industry
- Work cross-functionally within the marketing team and across the larger organization (product management, sales operations, field sales and IT)

Marketing Automation Specialist Requirements:
- BA/BS in applicable field or equivalent combination of experience and education
- 3+ years of experience in a digital marketing or applicable role
- Ability to understand product, the target consumer, and the competitive landscape and develop campaign strategies to reach them
- Ability to understand customer lifecycle and gather meaningful data, measure results, and adjust
- Experience with a marketing automation platform like Salesforce Marketing Cloud, Pardot or Marketo is essential
- Experience with CRM software, like Salesforce
- Strong understanding of analytics and engagement-tracking tools like Google Analytics
- Analytical mindset and the ability to crunch data and optimize
- Comfortable in dealing with ambiguity
- Must be self-motivated, have high multi-tasking capacity, and thrive in a fast-paced environment with a drive for continuous improvement

Submit resume (and samples if applicable) to:

About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

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