Position Sr. Digital Marketing Analytics Manager (B2B)
Location South Bay
Starts Interviewing now!
Duration Direct Hire
Status Full Time
Rate Up to $135,000 DOE
Our well-known healthcare client seeks a full-time Digital Marketing Analytics Manager to join their team onsite in Sunnyvale!

You must have excellent data, analytics, and metrics/reports experience in a B2B environment.

The Digital Marketing Analytics Manager will be responsible for the following:
• Identify internal reporting needs and develop analytics & attribution strategy and implementation plan to support business goals and objectives.
• Define, lead, development, and deliver ritualized cadence of reports and standardized dashboards for digital channels and tactics including but not limited to websites, email, social, search and paid media.
• Synthesize data from multiple sources
• Create and communicate in-depth data findings and insights to influence adoption of marketing programs across paid, owned, and earned experiences
• Connect digital analytics with Marketing Automation and CRM to deliver closed loop reporting including revenue impact.
• Lead creation of, implementation, and governance of attribution & measurement systems for digital programs, content marketing and lifecycle management.
• Train marketing teams to access, read, understand and embrace digital metrics and tools.
• Host regular consultative sessions with key stakeholders at multiple levels to share insights and recommendations to improve business results.
• Set-up attribution models to measure and analyze multi-channel effectiveness.

The ideal Digital Marketing Analytics Manager should possess the following:
• 5+ years of experience in B2B digital marketing and metrics
• Proven experience creating and implementing digital measurement discipline and customer insights in B2B environment
• Experience using various digital measurement tools and technologies such as: Adobe Analytics, Google Analytics, Conductor, DMP’s, etc.
• Strong problem solving, business analysis and quantitative skills
• Demonstrated proficiency in Microsoft Excel and Data Mining
• BS/BA degree required.

#CAL

Submit resume (and samples if applicable) to: cc230@jobalert.creativecircle.com