Marketing Automation Manager

Location Overland Park, KS (Hybrid)
Starts Summer 2022
Duration Direct Hire
Status Direct Hire
Rate $90,000K; Annually
Our Global Financial client is looking for a Marketing Automation Manager for their new marketing team with 7+ years experience leading data driven marketing programs. B2B Marketing and Financial Industry background preferred.

Local to Kansas City and Philadelphia markets. Hybrid, 2 in office days a weekly.

The Marketing Automation Manager will drive life cycle marketing programs. In this role, you will be focused on ensuring we deliver industry leading marketing automation programs leveraging Pardot and Salesforce, multiple data sources and client segmentation to promote the firm's brand and investment capabilities.

Marketing Automation Manager Responsibilities:
-Lead a team that is focused on the client experience to drive effective data-driven email marketing strategies targeting financial advisors and institutional investors
- Create meaningful insights of the client journey and experience, and strategies to improve the tactics employed and content marketed
- Create a clear test-and-learn approach across key life cycle marketing programs,
- Work collaboratively with Channel Marketers to create life-stage (lead generation, nurturing, retention, etc.) programs and relationship- and event-based marketing to engage prospects and clients based on known behaviors and assumptions
- Research trends and implement best practices for our industry, creating a positive impact on marketing and communications

Marketing Automation Manager Qualifications:
- Bachelors degree in communications, marketing, advertising or related field, relevant work experience acceptable

Marketing Automation Manager Softwares:
- Microsoft Office Suite
- Workfront, or other campaign/project management software, a plus
- Certifications or strong experience in Pardot and Salesforce
- HTML/CSS, podcast tools, PowerBI and other MarTech tools a plus

#IND123
#LI-MG2

Submit resume (and samples if applicable) to: Megan.Gooch@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.