Audience Segmentation Marketing Strategy Manager

Location Topeka, KS (Fully remote)
Starts June 2022
Duration Direct Hire
Status Direct Hire
Rate Up to $120,000K; Annually
Our Retail Fortune 500 client is looking for an experienced Audience Segmentation Marketing Strategy Manager with 5 years of experience in a Direct-Hire, REMOTE position, starting this Summer.

Required Bachelors Degree in Marketing

The Audience Segmentation Marketing Strategy Manager will partner with the brand, digital strategy, CRM and media teams to influence tactics that align with audience strategy and deliver performance-based outcomes. This position requires a deep understanding of consumer privacy principles.

Key Responsibilities: Insights, Strategy, Planning
- Understanding and analyzing user behavior/trends, related datasets or other critical business metrics
- Lead the development of audience-first, go to market communication strategies aligned with business objectives
- Help drive personalization and audience segmentation
- Handle audience building and management within their CRM (salesforce)
- Develop digital audience by targeting roadmaps in order to evolve their audience targeting capabilities

Audience Segmentation Marketing Strategy Manager Qualifications:
- Bachelors Degree required in Marketing or related field
- 5+ years of digital marketing, CRM, or media experience
- Proven experience working with CRM data
- 3-5 years of proven ability working with Google Analytics and/or Customer Data Platforms


#IND123

Submit resume (and samples if applicable) to: jackie.kuhl@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.