Email Marketing Manager - Downtown Austin

Starts March 2021
Duration Full Time
Status Full Time
Rate up to $80,000/yr
Job Description:
A top retailer is looking for a Email Marketing Manager with extensive CRM and customer journey experience to join its team. This is a full time role that starts in January.

The ideal Email Marketing Manager has proven experience with the following:

+ Manage commercial or lifecycle email (or SMS) marketing campaigns for an omni-channel retailer
+ Commercial email management for a retailer
+ Implementation / installment of an automated communications journey flow, using customer data to trigger personalized pathways and content
+ Experience with SMS integrations or SMS campaign management in a marketing platform - PREFERRED
+ Experience partnering with Analytics using a DMP, CDP or CRM system to understand your audience, build your lists and/or drive campaign strategies?
+ CRM Experience

DMP and CDP experience

+Must have - Retail experience
+ Bachelor's Degree
+ Minimum of 3-5 years of hands on experience using a Marketing Automations Platform, ESP or CRM to execute commercial and transactional communications, in email, SMS and emerging channels
+ Experience managing campaigns
+ Salesforce Marketing Cloud Consultant Certificate or Salesforce Marketing Cloud Email Specialist Certificate – PREFERRED

The Email Marketing Manager will manage the development of customer driven campaigns and cross channel customer experiences.

+ Develop and optimize campaigns to drive user engagement in-store and online
+ Develop and optimize marketing automation projects to improve impact on customer experience
+ Work closely with analytics team to define customer segments to target with specific messages, and to forecast the impact your initiatives will achieve
+ Work with CRM stewards to generate and manage projects to advance data hygiene and workflow
+ Work closely with data analyst to evaluate campaign ROI, insights, and key performance indications associated with campaigns
+ Ensure the CRM database is segmented effectively for target marketing activities

Submit resume (and samples if applicable) to:

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