Position Demand Gen Marketing Manager - Redwood Shores
Location Peninsula Area
Starts Next Week
Duration 2+ Months
Status Freelance
Rate Up to $42/hr
Our hot tech client is looking for a Marketing Manager with Demand Gen + Field Marketing experience to join the team for 2+ months onsite in Redwood Shores.

Top Responsibilities:
• Strategic Campaign Planning: Build campaign strategy, value propositions and messaging, contact acquisition strategy, and content that drive results.
• Defining Campaign Targets: Define the target audience and its preferences, needs, and challenges. Identify - and adjust - appropriate mix of assets and activities to engage the audience, generate Marketing Qualified Leads (MQLs), and grow and close pipeline.
• Content and Messaging: Work with content strategist to develop content that supports online programs, nurtures, webcasts, call campaigns, and events that map to target audience and buyer’s journey stage. Employ messaging that maximizes pipeline, revenue and awareness for campaign focus area.
• Ongoing Campaign & Event Management and Execution: Manage lead generation/nurture campaigns to reach target audience and meet defined metrics. Initiate programs - telemarketing/email marketing, automated online trigger responses, direct mail, online resource centers, events - to engage prospects and accelerate close process.

Please respond highlighting the EXACT skills that apply to you. Do you have?
•7+ years in B2B demand generation
•2+ years in SaaS software marketing, preferably at a small company or startup
•Experience in strategy, planning, and execution of integrated marketing programs
•Writing experience: email marketing, direct marketing copy, and massaging product content into easy-to-understand benefits

Submit resume (and samples if applicable) to: sf75@jobalert.creativecircle.com