Brand Strategist / Account Lead

Location Austin, TX (Fully remote)
Starts August 2022
Duration ~ 1 year
Status Freelance
Rate Up to $56/hour
Our Fortune 500 Financial Services client is seeking an agency Brand Strategist for a 1 year - 40 hour a week contract.

This role is open to someone FULLY REMOTE but preferred location is Austin or Dallas/Westlake.

Brand Strategist Responsibilities:
- Translating clients marketing goals and objectives into simple communications goals with well-defined success metrics
- Tracking trends (cultural, behavioral, and categorical), spotting gaps, and identifying opportunities that lead to useful insights
- Owning discovery through various research methods, e.g. qualitative and/or quantitative research, data analysis, concept testing, segmentation and brand studies, etc.
- Providing the creative team with an inspiring creative brief, audience context, competitive information, and relevant insights
- Evaluating the team's work to ensure it aligns with the strategy and resonates with the target audience
- Distilling and presenting campaign results that translate to actionable insights
- Demonstrating thought leadership through intellectual property, e.g. white papers, POVs, reports and presentations
- Crafting positioning strategies with an understanding of the fundamentals of branding and brand architecture

Brand Strategist Qualifications:
- Minimum of 8 years of account planning experience working directly with clients and creative teams
- A strong solutions-oriented approach, consumer- or customer- experience focus and understanding agency processes required.
- Ability to develop, guide and leverage quantitative research methodologies
- Demonstrated ability to connect strategy with tactics and execution
- Experience in highly regulated environments or at a financial institution is a bonus

Submit resume (and samples if applicable) to: jessica.rizzieri@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.