Position AdWords Specialist
Location Peninsula Area
Starts Within a Couple Weeks
Duration Ongoing
Status Full Time
Rate DOE
Our client, a global marketing services company is seeking an AdWords Specialist to join their team.

AdWords Specialist Responsibilities:
- Design, implement and drive global AdWords campaigns and other marketing initiatives for mobile apps.
- Scope and estimate AdWords campaings supporting the customer acquisition and retention prograns for leading mobile apps.
- Create project plans, set timelines, create forecasts for future projects.
- Lead and work cooperatively with a global team for keyword optimization/bidding, ad creation and global scaling.
- Keyword search optimization for AdWords Search, Display, Video Ads, and Apple Search Ads, creating search query reports and match type analysis.
- Report on ad performance/trends and make recommendations to improve app visibility focusing on user acquisition, and retention/re-engagement.
- Support UAC and make recommendations to improve bidding ROI and manage A/B testing plans on AdWords pulling performance results, and making recommendations for further improvement.
- Compose ad copy using recommended keywords and promoting key features of app
- Create and lead formal presentations to client product lines on campaign results, recommendations, and industry best practices.

AdWords Specialist Experience:
- AdWords certified and experience managing global AdWords campaigns upwards of $500k/month
- 3+ years of functional experience in SEO/SEM, display and digital partnerships.
- Ideally, 1-2 years of client services/marketing services experience at a digital agency or service provider.
- Strong organizational, analytical, and communication skills to translate analysis into recommendations, insights, and functional production plans.

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Submit resume (and samples if applicable) to: SF55@jobalert.creativecircle.com