Retention Marketing Manager

Location San Diego, CA (Fully remote)
Starts Next Month
Duration Full-Time
Status Full-Time
Rate DOE
Our client, a startup apparel company is looking for a Sr Manager of Retention Marketing to join their team Full-time.

The core responsibility for this person will include data-driven audience segmentation and targeting, personalized journey development and content planning, campaign sit-up and deployment, reporting, and ongoing testing for performance optimization.

This Retention Marketing Manager will:
- Build & execute retention strategies
- Increase customer loyalty and prevent churn at scale to increase the lifetime value of our returning customer base
- Guide the development and management of end-to-end campaigns & automated flows across communication channels, including email and SMS
- Develop life cycle marketing campaigns to drive engagement, action, and customer retention at key touch points in the user journey using email, SMS, and on-site personalization
- Manage development through execution of campaigns, including creative briefing and collaboration, audience segmentation, measurement strategy, and cross-functional alignment
- Understand customer insights - analyze, segment, and engage specific customer cohorts and measure their health over extended periods
- Own reporting, measurement, and optimization strategies of key performance indicators across subscriber engagement, content engagement, and site engagement
- Work cross-functionally to define and measure KPIs and goals across owned communication journeys
- Establish rigorous A/B testing processes to test creative design, content, cadence, and timing to constantly improve performance

This Retention Marketing Manager needs:
- 5+ years of experience in lifecycle marketing with email and SMS channels at a consumer brand
- Agency, email/SMS vendor experience is a plus
- BA preferably in a data-driven field (Business, Engineering, etc)
- Proficiency in Excel and/or Google Sheets required
- Experience building multi-journey automations within an ESP
- Experience in D2C environment
- Expertise in email deliverability to minimize spam rates (send infrastructure, content parameters, etc)
- Strong data analysis skills
- Excellent verbal and written communication skills
- Ability to translate complex concepts for the target audience
- Technical knowledge of campaign management and ecommerce marketing technology
- Experience tracking parameters, tag and site event triggers, and dynamic content, and a strong ability to see how new vendors can enhance our retention tech stack
- Understanding of consumer privacy regulations, especially for email/SMS channels (e.g. iOS restrictions)

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Submit resume (and samples if applicable) to:


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.