Sr. Paid Media Strategist

Location La Jolla, CA (Fully remote)
Starts Within a Couple Weeks
Duration Full-Time
Status Full-Time
Rate DOE
Our client, a leader in online higher education is seeking a Sr. Paid Media Strategist to join their team full-time!

Sr. Paid Media Strategist Responsibilities:
- Manage a large-scale marketing mix (+$50M) of direct response and awareness media channels
- Assist in strategy and campaign implementation; launch and manage campaigns, reviewing performance, and making changes in the platforms on day-to-day basis.
- Make monetary decisions impacting performance and directly influencing KPIs
- Determine paid campaign structures and strategy based on industry best practices and needs of the business
- Make continuous recommendations to meet conversion goals and lower cost per conversion metric based on analysis and insights from historical campaign results
- Execute multivariate tests, including ad copy, asset creative, and landing pages to reach performance targets
- Own reporting processes, analysis, and communication of channel performance
- Accurately forecast budget; utilize all necessary considerations when determining budget to goal projections
- Conduct competitive research on a regular basis to keep a pulse on the industry landscape in order to plan, identify, and report new opportunities
- Implement set up and tracking of online events and interactive campaigns inclusive of landing pages and integration with CRM system
- Manage direct reports and act as a role model for junior team members

Sr. Paid Media Strategist Requirements:
- 5+ years of experience in paid search (Google Ads, PPC) campaigns
- 3+ years of Paid Social campaign management preferred in any of the specified platforms (Facebook, Instagram, LinkedIn, Twitter, Snapchat)
- Preferred: 3+ years of Display/Video Ads management in any of the specified platforms (Re-targeting, Google Display/Discovery Network, 3rd Party Display Network Vendor, Programmatic, or YouTube)
- Experience with 3rd Party Bid Management Platforms in any of the specified platforms (SA360 (previously DoubleClick), Kenshoo, or Marin
- Experience managing large-scale paid campaigns
- Extensive understanding of marketing principles from business and technical perspectives
- Higher education and/or agency experience preferred
- Bachelors degree in Advertising, Communications, Marketing, Management preferred


#IND123

Submit resume (and samples if applicable) to: Lauren.Madden@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.