Marketing Automation Specialist - Fully Remote/Off-site

Starts January 2021
Duration Full-Time
Status Full-Time
Rate Around $80,000 per year DOE
Our digital marketing client is looking for a Marketing Automation Specialist to join their team! This REMOTE, fulltime assignment starts January 2021.

The Marketing Automation will be on the ground floor of establishing the client's exciting CRM and marketing automation transformation! Successfully build out, integrate and optimize the use of tools like Salesforce and Pardot or Marketo.

Your work will help demonstrate the marketing team's impact on the organization through an improved data, ROI and reporting framework. The perfect fit for this team is a Marketing Automation Specialist who is strategic, data- / ROI-driven and highly collaborative.

Work for a small, successful company that is poised for high growth and offers competitive benefits!

Marketing Automation Specialist Requirements
- 2+ years' Salesforce Sales and Service Cloud experience with objects, data types, roles, profiles, campaigns, reports
- Proficiency in HTML, data extensions, triggered sends, automation studio, journey builder and contact builder
- Demonstrated B2B marketing experience
- Google Analytics, Excel, Word, PowerPoint
- Pardot or Marketo highly preferred

Marketing Automation Specialist Responsibilities
• Configure, implement, integrate, and optimize the client's martech stack to improve campaign development / tracking, lead management and demand generation
• Create, deploy and monitor automation activities, marketing journeys, email communications, SMS communications, web forms and microsites
• Ensure all inbound marketing leads are appropriately tagged and identified in Salesforce
• Create and maintain contact strategy - establish business rules, prevent database exhaustion & adhere to privacy laws
• Integrate, continually optimize and manage databases (more dynamic segmentation, retargeting, etc.) across systems for use in CRM and automation activities
• Build campaign objects/ codes within Salesforce for marketing tactics (events, email campaigns, etc.)
• Make recommendations for optimal marketing tactic coding framework
• Navigate technical aspects of CRM programs and digital/direct marketing tactics
• Support all direct communications with prospects/clients through the CRM platform
• Ensure all systems and channels track accurately and data processed in an automated, readable format
• Analyze marketing programs and engines monthly, quarterly, semiannually and annually
• Prepare reports with graphs and written text that translates complex results, information and findings
• Help manage technology and marketing vendor contracts, recommending opportunities to streamline and invest

Submit resume (and samples if applicable) to: