Digital Marketing Manager - Plano / Frisco

Starts November
Duration Full Time
Status Full Time
Rate Full Time Salary: up to $80,000 a year
Are you intrigued by new technology? Passionate about consumer electronics?

Our client, a leading technology brand, is looking for a well-rounded Full Time Digital Marketing Manager for one of their B2B product lines. This role does require up to 20% travel when deemed safe.

The Digital Marketing Manager must have at least 5+ years' experience and a Bachelor's degree. The Digital Marketing Manager will be tasked to help the continued growth of the product group and needs to have a strong grasp on how to talk to small business all the way to larger customers.

The Digital Marketing Manager will be responsible for the following:

50% Strategy
- Collaborating with the sales group and product team to develop the marketing calendar
- Planning paid media calendar and ensuring ROI is being tracked
- Managing the annual marketing budget for the business line
- Developing campaign concepts on how to attract new customers for sales team
- Researching trends and doing competitive analysis to ensure the marketing strategies are in line

50% Execution/ Oversight
- Overseeing content marketing development of brochures, case studies, white papers, videos and datasheets
- Producing campaigns for the CRM and managing audiences
- Writing product materials and jumping in on other writing projects as needed
- Ensuring that virtual and physical events are set up properly and building out materials needed
- Creating paid media campaigns for social channels

Technical Requirements:
- Microsoft Office
- Google Analytics and Google AdWords
- HubSpot
- Google Display Network

Submit resume (and samples if applicable) to: