Demand Generation Manager - REMOTE

Starts Beginning September 2020
Duration Full Time
Status Full Time
Rate Around $75k - $80k DOE
Our B2B product client has an immediate need for a Demand Generation Manager. This is a full time opportunity and the client is motivated to start by the first few weeks of September.

The Demand Generation Manager will be responsible for go-to-market strategies and demand generation for our SaaS application.

The Demand Generation Specialist will be instrumental in marketing and sales enablement for our salary and employment data software. You will create product positioning, competitive differentiation, sales enablement content and acquisition strategies that drive adoption and boost revenue.

We're looking for a mix of strategy and hands on execution. Our ideal candidate will have experience creating written sales content and have samples to show.

Key Responsibilities include:
-Create, manage and execute lead generation program to drive online traffic, targeted lead conversion and accelerate product demos.
-Build and manage a calendar for demand generation programs
-Drive the marketing and sales funnel through organic and inorganic demand gen strategies: create and qualify leads through SEO, PPC, social media, email campaigns, content marketing, direct mail and other marketing initiatives.
-Position and copywrite marketing specific messaging
-Drive landing page optimization through by writing effective calls to action and web copy
-Drive rapid multi-variant testing and analysis to uncover data-driven insights that inform acquisition strategy.

Technology Requirements:
-Salesforce
-HubSpot

SEP. 2020

Submit resume (and samples if applicable) to: cc152@jobalert.creativecircle.com