Digital Analyst - WFH during Covid-19

Starts Within a Couple Weeks
Duration Months
Status Freelance
Rate Up to $40/hr, depending on experience
Our well-known retail client is looking for a Digital Analyst to work on an ongoing website project for 40 hours a week, 3 months, with possibility to convert to fulltime. WFH currently due to COVID, with projection to go on-site early September.

As the Web Analyst, you will:
- Analyze reports through Google Analytics to see customer behavior in traffic / analyze paths to conversion
- Work closely with the UX/UI, IT, and Web Development team to make tweaks to website and how customers interact on the website
- Analyze web visitor performance, with heavy emphasis on website flow-through and customer journeys
- Partner with Digital Marketing on real time optimizations as well as own weekly and monthly scorecards
- Cull insights into actionable optimizations to drive online KPI’s and the influence on offline KPIs
- Prepare the “whys’ behind performance trends
- Develop and share out the results from A/B testing
- Pivot data to report by customer segment, product category, geography, and timeframes
- Help forecast future performance by developing best in class analytics and insights
- Stay informed on industry best practices and trends, direct competitor activities and new product launches

- 5-7 years website and digital analytics reporting experience. Agency or brand. Advance math or analytics degree preferred.
- Must have website and general online analytics experience – understand the ins and outs of digital media platforms and digital media offerings and how they connect to web performance
- Have an aptitude to learn and analyze customer data to derive website strategies, objectives and tactics
- Highly motivated, a brilliant communicator and a resourceful problem-solver with the ability to collaborate effectively with cross-functional teams
- Experience in the following platforms preferred (Google Analytics and Google 360, Adobe Analytics, Hybris - and experience with RedPoint is a plus)
- Franchise and multicultural marketing experience a plus

Laptop can be provided!

AUG. 2020

Submit resume (and samples if applicable) to: