B2C Marketing Manager - REMOTE

Starts August 2020
Duration Full Time
Status Full Time
Rate $80,000 annual salary
Our B2B/B2C client has an immediate need for a B2C Marketing Manager. This is a full time opportunity and the client is motivated to start as soon as the candidate is available.

The B2C Marketing Manager will provide strategic development and oversee execution of program participant acquisition and engagement marketing projects.

The B2C Marketing Manager will be responsible for managing and developing high-impact, just-in-time materials to increase participant acquisition and engagement rates.

Key Responsibilities:
-Collaborate with Director of Marketing to identify strategic direction of participant acquisition and engagement
-Develop integrated, compelling traditional and digital marketing campaigns driven by past performance data and target demographic data to increase acquisition and engagement
-Leverage demand generation skills to creatively and effectively capture attention of participants and increase conversion rate
-Develop and execute strategy for all digital landscapes including but not limited to emails, text messages, app push notifications, microsites, social media marketing and Google Ads
-Monitor participant acquisition and engagement campaigns and make adjustments, as needed, as well as longer-term reviews to gauge opportunities for improvement
-Manage execution of participant acquisition and engagement from beginning to end utilizing Salesforce to track performance
-Leverage Google Analytics to gain insights and further drive strategy
-Measure campaigns against program performance data to determine successes and opportunities
-Oversee development of data reports to make strategic recommendations
-Conduct ROI analysis of participant acquisition and engagement marketing campaigns and activities
-Develop creative briefs
-Evolve roadmaps by proposing and fostering new creative and innovative ideas to continually improve results
-Ensure digital design is optimized for various delivery mediums with Digital Marketing Specialist

JUL. 2020

Submit resume (and samples if applicable) to: cc150@jobalert.creativecircle.com