B2B Marketing Manager

Location Phoenix, AZ (Fully remote)
Starts Within a Couple Weeks
Duration Full-Time
Status Full-Time
Rate Up to $90,000 DOE
Our EdTech/Healthcare client is looking for a B2B Marketing Manager to join their team. They are expanding their marketing team and looking for a B2B Marketer with proven experience in the healthcare space.

You will play a key role in partnering closely and helping the enterprise sales team establish new partnerships with healthcare organizations and develop brand awareness of existing programs.

This position will be fully remote, Monday-Friday with occasional travel to support the enterprise sales team and the marketing team.

What you will be doing as a B2B Marketing Manager:
-Responsible for B2B demand generation through multi-channel efforts, driving leads to the sales team
-Support sales enablement via the creation of strategic compelling messaging for email, SMS and events
-Create a suite of marketing client-facing collateral to support the enterprise sales teams in pitching to key decision makers, ensuring all collaterals speak to the needs of the customer and demonstrate offerings
-Understand and align with enterprise clients marketing and communications to grow awareness of education opportunities and drive enrollments
-Own creative development process for B2B and B2B2C marketing assets and communication
-Identify and execute external marketing campaigns with health systems, healthcare organizations, GPO's, professional associations, and other related organizations
-Measure and track the success of campaigns and initiatives via Sales Force and provide analysis and improvements to inform future strategy
-Partner on external healthcare relationships from a marketing perspective and support Enterprise Workforce Development and Product across national & strategic healthcare accounts
-Support our thought leadership content initiative where we invite health leaders and other related executives from the
U.S. to share their insights via webinars, podcasts, blogs
-Build a B2B social media engagement and thought leadership strategy to extend our reach
-Deploy social listening tactics across all platforms

What you need to know as a B2B Marketing Manager:
-Bachelor's degree (or equivalent) in business or marketing related subject
-4+ years' experience marketing to large corporations, working alongside a business development team with integrated marketing plans
-2+ years' experience running strategic marketing programs that segmented messages and/or materials by persona
-Strong understanding of proven tactics and strategies for marketing direct to healthcare with awareness of the changing environment
-Experience building communities or engagement plans with executive level stakeholders and have a proven ability to market customized solutions
-Demonstrated experience with content marketing, email marketing, and product marketing (Please provide samples of your individual work)
-Knowledge working with Salesforce: Sales Cloud and Marketing Cloud

OCT. 2021

Submit resume (and samples if applicable) to:

About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.