Position Senior Marketing Automation Manager
Location Central Phoenix
Starts Within a Couple Weeks
Duration Possible Full Time
Status Freelance to Full Time
Rate up to $90,000; DOE
Our client in Downtown Phoenix is hiring for a Sr. Marketing Automation Manager to join their team full time.

This will be onsite, 40 hours per week.

What you will be doing:
- Serve as marketing automation expert on the Email and Marketing Automation team
- Collaborate with internal stakeholders to identify business needs and develop solutions
- Utilize multiple data sources (1st party, 3rd party, web, email, mobile) to develop new ideas for customer segmentation
- Development of campaign planning and execution including: development of performance forecasts, defining key success metrics, setting a reporting schedule, and creating report templates
- Make recommendations to team members to increase customer retention and drive revenue
- Build testing frameworks for continuous optimization of KPIs
- Ensure adaptive learning from campaign-to-campaign
- Make recommendations to optimize customer contact strategy across email channels
- Develop marketing programs independent of segment and product managers to generate revenue, improve data, and build long-term engagement with customers

What you need to know:
- 5+ years in marketing automation
- At least 3 years in Marketo, specifically
- Must be able to create strategic plans for marketing automation intiatives
- Hands-on experience setting up complex automation workflows and behaviorally segmented campaigns in marketing automation systems such as Marketo
- Fundamental knowledge of Google Analystics and web analytics
- Results oriented with the ability to bring innovative ideas to the organization
- Strong analytical and problem solving skills
- Detail-oriented with ability to work in a fast-paced environment
- Ability to manage multiple projects simultaneously and prioritize work accordingly
- Enthusiastic and self-motivated with a desire to learn new tools and technologies
- Adaptability and comfort working unusual problems and finding creative/out-of-the-box solutions

OCT. 2018

Submit resume (and samples if applicable) to: cc211@jobalert.creativecircle.com