Brand Marketing Manager

Location Portland, OR (Hybrid)
Starts Within a Couple Weeks
Duration 12+ Months
Status Freelance
Rate Up to $42/hr
Our sports apparel retail client seeks a Brand Marketing Manager who has experience with multicultural programs to join their team in this 12+ month role!

This role will be hybrid onsite (3 days onsite/2 remote) in Portland with domestic travel up to 20% of the time.

This Brand Marketing Manager will:
- Drive overall integrated marketing communications planning for key concepts and category initiatives, setting high level communications goals and leading a cross functional team, including PR and paid media
- Coordinate campaign/activation recaps and post mortems, identifying and sharing key learnings, analytics delivery against KPIs and best practice sharing
- Work with outside agencies, create briefs, SOWs and manage budgets
- Support in strategic planning phase of the key Brand level program initiatives for the US in close collaboration with US teams
- Assist in the development of execution plans and comprehensive program calendars to inform and align all brand and horizontal category activities
- Responsible for the daily management of internal and external resources (agencies) in campaign briefings and execution
- Maintain a deep operational relationship with U.S. Communication Category leads, Global Brand Communications and channel heads to ensure full coordination of multicultural program activities and compliance with comprehensive brand activation calendar
- In partnership with relevant U.S. Brand Comms category leads, drive cross functional team process with Newsroom, digital, retail and event marketing specialists to ensure a consistent, consumer relevant message is brought to life across all key touchpoints
- Manage consumer knowledge and competition knowledge tools and processes with internal and external partners
- Partner with Account Marketing to understand and exploit retail opportunities and ensure Brand Marketing toolkits are relevant, actionable, impactful

This Brand Marketing Manager must:
- Have 4+ years of sports or other product marketing or related experience in the Sporting Goods Industry
- Have experience and/or an understanding of brand marketing
- Have experience with multicultural, BIPOC or DEI initiatives
- Be a self starter. Can independently initiate, prioritize and manage workload
- Be an effective influencer and have the ability to drive consensus across multiple teams and stakeholders
- Be able to partner with internal and external teams
- Be an effective communicator to both internal and external stakeholders
- Have the ability to take complex + ambiguous information and provide clarity + direction
BONUS: Paid media experience

Submit resume (and samples if applicable) to: Julia.Buck@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.