Product Marketing Manager - WFH during Covid-19

Starts As soon as right candidate is found
Duration 4-5 months +
Status Freelance/ possible Full Time
Rate DOE
Our client, a tech leader specific to the automotive space, is looking for a freelance Product Marketing Manager to join their Marketing Team for the next 4-5 months, possibly longer!

The Product Marketing Manager will be joining the broader B2C Marketing Team and will be focused on managing the consumer-facing marketing strategy for the brand.

Primary responsibilities include:
- Leading digital retail consumer marketing strategy across paid, owned & onsite channels
- Support go-to-market planning including goal setting, audience definition, messaging strategy, creative asset development, channel planning and measurement
- Translate insights into impactful value propositions
- Develop creative based on strategy that is anchored to clear, measurable business outcomes
- Drive strategic roadmap across digital brand, performance marketing, on-site merchandising and owned channels
- Lead product marketing projects and activation plans with the goal of growing conversion and marketing
- Evaluate creative ideas and thinking with a critical eye and understanding of brand equity, vision and strategic priorities

The ideal Product Marketing Manager will have:
- 5+ years of consumer marketing experience; experience in product marketing, ecommerce or digital marketing
- Comfort with data and ability to translate into storytelling
- Ability to handle projects varying in size and scope
- Proven experience as a self-starter who is comfortable in a fast-paced, constantly evolving environment

APR. 2021

Submit resume (and samples if applicable) to:

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