Product Marketing Manager

Location Tenafly, NJ (Fully remote)
Starts Within a Couple Weeks
Duration Possible Full-Time
Status Freelance/ possible Full-Time
Rate DOE
Our client, a tech-based gifting marketplace and integrated platform for sourcing, storing, managing and delivering swag, is seeking a Product Marketing Manager with strong writing skills and a creative eye to join their team for ongoing freelance work (40 hours / week), with the possibility to convert to a full time position.

**Please note: this is a fully remote position! You will need to work off of your own equipment!**

The Product Marketing Manager will be responsible for:

- Crafting sales and marketing collateral including messaging guides, pitch decks, sell-sheets, sales trainings, competitor battle cards, analyst report summaries, buyer-persona briefs, product videos, demo scripts, case studies, etc.
- Developing marketing campaigns for 2 core products (with multiple activities per quarter) and packages for different use cases (3-4) under the 2 core products
- Supporting campaigns around launching new vendors on the client's platform or highlighting new integrations
- Producing copy and content for product-related campaigns, creating assets mentioned above
- Developing and maintaining a library of sales readiness kits and providing training on their use
- Developing product marketing campaigns for social, digital, email and print
- Building relationships and maintaining a database of industry analysts and thought leaders
- Conducting and documenting research of our users, target buyers, and industry
- Understanding best practices across all social media channels (especially Facebook, LinkedIn and Instagram), including how content must vary to accommodate different social platforms' limitations
- Initiating internal and external campaigns focused on launching new products and capabilities
- Meeting or exceeding KPIs that are specific to each campaign (SQLs, Expansion opportunities, product adoption, etc.)
- Reporting on campaign performance, understanding the metrics and how to create improvement

The Product Marketing Manager must:

- Have at least 3 years of product management experience
- Previous experience working for marketing agencies, promotional agencies, eCommerce brands, or SaaS start-ups is required
- Be proficient in Salesforce
- Have extremely strong written, verbal and presentation communication skills
- Be able to create messages simplifying complex topics
- Have proven experience bringing products to market, creating packaged solutions, and developing collateral
- Have a strong creative design / the ability to understand design
- Be able to solicit support, engagement, and adoption of processes from sales and R&D
- Experience with design, video, and project management tools is a plus
- Be adaptable in working with new technologies / platform tools as needed
- Be friendly, curious and inquisitive
- Be able to push an agenda and get stakeholder buy in
- Be able to take feedback from the CMO and make revisions as needed
- Be comfortable working in a fast-paced, deadline-driven environment with limited hand-holding

Creative Circle is focused on protecting the health and safety of our candidates, clients, and communities. Details of our job descriptions are always subject to change, e.g., on-site vs off-site. We follow the guidance of the CDC, WHO, CPHA, and government officials. If you have questions about a specific job posting, please contact us. Be well and stay well. Creative Circle.

Submit resume (and samples if applicable) to:

About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.