Associate Director or Director of Public Relations

Location New York, NY (Fully remote)
Starts Ideally early July 2022
Duration Full Time
Status Full-Time
Rate DOE
Our client, the #1 digital platform for the Multicultural Market, is seeking an Associate Director or Director of Public Relations to join their team full time.

This role is remote with some need for onsite meetings. A computer will be provided.

Associate Director or Director of Public Relations Responsibilities:
- Work directly with the SVP, Head of Integrated Marketing and Strategic Partnerships on developing actionable PR strategies and campaign plans
- Generate publicity for key publisher content, initiatives and branding in consumer, business, and trade press
- Manage all press materials, including releases, bios captions, talking points, pitches, and media correspondence
- Engage with the personal/talent publicist and actors or on-air personalities to prioritize and maximize talent participation in publicity activities
- Have contact with producers, directors, studio partners, business affairs, legal, post-production and many other constituencies and disseminates information to all
- Manage/track related budgets, financial trackers, and audience/impressions on campaigns
- Work closely with Integrated Marketing and Content Teams (Video, Edit, Branded Content Studios), Sales, and Management
- Day-to-day oversight of external PR agencies
- Comply with mandatory training and adhere to related course deadlines
- Other special projects as assigned

Associate Director or Director of Public Relations Qualifications:
- 6+ years related or equivalent professional experience
- Thorough understanding of social and traditional public relations
- Experience in launching and sustaining a 360 press campaign
- Understanding of digital media publicity, key press outlets/journalists and experience in launching and sustaining press coverage on content launches
- Knowledge of best practices in social and traditional PR
- Proficient in using Cision, TVEyes, ConstantContact and other online PR and earned media software platforms
- Proficient in MS Outlook, Word, Excel and PowerPoint
- Ability to develop relationships among diverse and mainstream media and work closely with reporters
and editors
- Strong written, verbal and editing communication skills


- Strategic thinker, story teller, and problem-solver
- Possess energy and enthusiasm, and demonstrated ability to work collaboratively
- Deadline-oriented and ability to work under pressure
- Proactive and innovative and has the ability to handle difficult personalities with ease and composure
- Ability to work independently with minimal supervision
- Must be able to multi-task and prioritize to ensure workflow efficiency
- Must be able to work effectively and efficiently in a high volume, fast-paced environment
- Ability to partner effectively with a variety of departments (e.g., Content, Ad Sales, Product, Marketing, etc.) on several initiatives


NICE TO HAVE:
- Knowledge and previous experience in the digital media/media and entertainment industry is preferred
- Well-established digital media industry, cable, broadcast, entertainment, celebrity, general market consumer and African American/urban media contacts is ideal

Submit resume (and samples if applicable) to: Lauren.Calabrese@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.