Channel Marketing Manager

Location New York, NY (Fully remote)
Starts Within a Couple Weeks
Duration 12 Months
Status Freelance
Rate Up to $55/hr, depending on location and experience
Our social media giant client seeks a Channel Marketing Manager to join their team in this 12 month freelance role!

This role will be 100% remote, but you must be based in the following approved location(s):
New York, NY

The Channel Marketing Manager will be responsible for the following:
- Develop go to market North American retail channel marketing strategy
- Focus on building programs that optimize awareness, trial and conversion and retention of users across multiple products and services
- Lead & execute marketing and merchandising initiatives with NA retail partners within agreed upon budgets and KPIs - Continuously measure, manage and optimize marketing programs to drive efficiency recommending tools development and processes as necessary to achieve these goals innovation
- Oversight and management of channel co-marketing and budget, focusing on performance and delivering against agreed upon metrics
- Present key marketing programs to retailer partners, executives and business development teams
- Manage content & campaign activities across retailers ensuring our content meets brand standards and is in service of overall strategy
- Identify new channel marketing opportunities in NA and in partnership with other geographic leaders and position these opportunities for review to drive to a decision
- Coordinate and manage marketing elements of regularly scheduled marketing reviews e.g. (Quarterly Business Reviews) including regional share, context & performance across our business channels and partners

The ideal Channel Marketing Manager should possess the following:
- 4+ years experience in a Channel Marketing role or similar field
- Candidates should have a demonstrable achievement and success with a consumer technology brands
- 4+ years experience in building go-to-market strategies, planning and execution across digital and physical retail channels
- 4+ years experience working directly with online retail partners with demonstrable knowledge of key advertising metrics and programs. CPC (Cost per Conversion), CPA (Cost per Acquisition), LTV (Lifetime Value) and ROAS (Return on Advertising Spend) as examples
- Knowledge in Gross Margin Return on Investment (GMROI), inventory turns, etc.
- Understand how to create and manage project trackers

Preferred Qualifications:
- Global retail experience (outside of North America)
- Experience with challenger/new business technologies that have changed the way human beings work and socialize e.g., Uber, Nest, Apple iPad
- Creative/ Design background a plus
- Experience within a brand executing a direct-to-consumer physical retail strategy
- Experience in bringing projects from concept stage through design, development, and execution
- Experience in working with sales, product, brand, channel marketing, and legal
- Experience maintaining budgets and fiscal responsibility
- Knowledge of presentation decks for executives and partners

Creative Circle is focused on protecting the health and safety of our candidates, clients, and communities. Details of our job descriptions are always subject to change, e.g., on-site vs off-site. We follow the guidance of the CDC, WHO, CPHA, and government officials. If you have questions about a specific job posting, please contact us. Be well and stay well. - Creative Circle.

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Submit resume (and samples if applicable) to: cc317@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.