Digital Marketing Specialist

Location White Plains, NY (Hybrid)
Starts Within a Couple Weeks
Duration Full-Time
Status Full-Time
Rate DOE
Our client, the premiere producer and franchisor of Caribbean food, is seeking a Digital Marketing Specialist with experience managing paid media channels to join their team.

**Please note: In order to be considered for this position, you must be able to commute to the client's office 2-3 days / week in White Plains, NY (a 5 minute drive from North White Plains Metro-North Station)! A laptop will be provided to you!**

The Digital Marketing Specialist will:

- Oversee an external digital media buying agency to manage brand awareness campaigns to increase engagement and drive restaurant traffic to both loyal, and newly acquired guests
- Devise, launch and manage data-driven promotions on the brand's app, third party delivery providers, e-mail marketing, and in-store materials to keep them fresh and effective
- Deliver radius-specific marketing campaigns for corporate restaurants, inclusive of deep utilization of the app
- Work closely with design and content teams for advertising asset creation
- Develop primarily short form copy for emails, blog posts and ads on social and paid media channels
- Drive CRM initiatives and oversee execution of campaigns
- Develop customer data platform to enhance targeting and create more personalized marketing campaigns, by region
- Track, measure, and report performance of all digital marketing campaigns/initiatives, assessing against set goals and objectives, and measuring ROI on a quarterly basis
- Provide comprehensive reporting on a quarterly basis
- Oversee entire online brand reputation to ensure the brand is well represented
- Conduct trainings as needed to educate team on how to utilize new digital initiatives
- Lead internal communications regarding upcoming initiatives, product launches, and results
- Utilize data to better understand and end-to-end digital guest journey across channels at different touchpoints, including the role and contribution of each in engaging guests, driving traffic, and increasing loyalty and frequency of visitation

The Digital Marketing Specialist must:

- Have at least 5 years of experience with digital marketing ownership responsibilities
- Previous food & beverage / restaurant digital marketing experience ideal but not required
- Familiarity with the Caribbean culture is a MAJOR PLUS
- Have a Bachelors degree
- Have demonstrated experience with Facebook Ad, Google Ad, Bing, GMB, Analytics, CRM tools, etc.
- Have proven experience working on a WordPress website
- Have proven understanding of SEO best practices as well as experience updating and optimizing SEO on local pages
- Have strong copywriting skills and the ability to concept and create short form ads for paid media and social
- Be able to turn concepts into full-fledged digital activations, using a wide range of storytelling mediums to drive tangible results
- Have proven experience managing / overseeing 3rd party agencies / vendors
- Have demonstrated experience executing marketing plans and reporting ROI
- Be able to work cross-functionally with a variety of creative minds and business stakeholders
- Be well spoken with strong written, verbal and presentation communication skills
- Have a creative mindset and be able to bring ideas to the table to "test & learn"
- Be charismatic, have the ability to command a room but also know when to push back on requests
- Be an active listener that can absorb information and run with it
- Understand that you are joining a team that is still growing and be able to "roll with the punches"

This client is requiring COVID-19 vaccination and booster for this position. If there is a bona fide medical or religious reason why you cannot be vaccinated, you may contact If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact


Submit resume (and samples if applicable) to:

About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.