Director of Content Marketing - Fulltime

Location New York, NY (Hybrid)
Starts Within a Couple Weeks
Duration Full-Time
Status Full-Time
Rate DOE
Our client is a well-known marketplace for makers, and they are seeking a dynamic Director of Content Marketing with strong editorial experience to help oversee and scale their content strategy.

Please note this role will require candidates to work onsite in the clients NYC office some days.

As Director of Content Marketing, you will help redefine the client's current content strategy, launch new series/products/campaign ads, build on existing series and create a powerful distribution playbook alongside greater content/creative leads.

Responsibilities

- Elevate food and food maker storytelling across the brand!
- Improve editorial strategy in collaboration with the co-founders and director of marketing, with focus on marketing campaigns/newsletter, and on keep pages on website
- Oversee the editorial production, curation, and growth of the email newsletter.
- Lead in the day-to-day, managing a small team of writers/editors to cover food in ways that build on the foundations of the brand while also pushing it forward to new places
- Refine the editorial campaign calendar and establish and manage efficient production and post-production workflows
- Be an active, pragmatic partner with video, social, SEO, and creative teams
- Manage and support the growth of full time and freelance network of content creators
- Regularly cross-collaborate with major stakeholders, including merchant partnerships, to ideate and execute major brand initiatives.
- Work with marketing and content teams to generate new ideas and then prioritize video initiatives, including product ads, YouTube shows, and brand marketing/campaign support
- Use data insights and analytics to better understand our audience and apply those insights to inform story ideas and execution

The ideal candidate has strong eCommerce experience and a passion for food. You have a love for storytelling - and a knack for bringing those stories to life through a unique understanding of each platform. You understand the formats, processes, and distribution strategies to bring things to life across IG, YouTube, and web. You understand how to leverage content for growth.

Submit resume (and samples if applicable) to: Danielle.Aranya@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.