Marketing Analyst - Adobe Analytics

Location New York, NY (Fully remote)
Starts As soon as identified, background check required
Duration 40-hours/ week, ~ 6 months with opportunity for full time
Status Freelance
Rate DOE
Our client, a global insurance provider, is seeking a Marketing Analyst to join their team for about 6 months with the opportunity to extend or become full time.

The role can be remote and a laptop will be provided. The Client is looking for candidates in the tri-state area who may be willing to commute a bit to NYC or Bridgewater, NJ eventually. Working hours: ~ 9-5. Works closely with lead analysts and there is opportunity for mentorship.

Marketing Analyst Responsibilities:
- Maintain, evolve, and develop Adobe Analytics Dashboards to deliver reports, data, and insights to key stakeholders
- Partner with marketing and analytics lead(s) to understand marketing objectives and related measurement / reporting requirements and KPIs
-Advise stakeholders of opportunities to enhance website UX based on insights derived from the data
o Use data to inform / recommend experiments to drive improvements to online UX
o Partner with GTO to enable Decibel reporting for campaign sites to deliver heat maps, and path analysis for stakeholders to aid in user experience optimization
-Capture VOC data from Medallia where applicable to include insights from user feedback in reports / analysis
-Ensure downstream reporting systems (Elsy or third-party vendors) have access to Adobe Analytics data required for media performance measurement and optimization
- Monitor reports and troubleshoot as necessary to ensure high degree of accuracy
Management of Digital Tagging/Tracking/Measurement Processes (50%):
-Oversee tagging and tracking process to ensure tracking aligns to measurement / reporting requirements
o Marketing campaign tracking: partner with Media, Affiliate, and SEO agencies, and internal marketing team to ensure proper tracking is assigned for all traffic driving tactics prior to launch and ensure proper data capture within analytics tools
o Media Tags: partner with agency partners and GTO to ensure media tags are properly placed on the site (oversee process not implementation), tested before media tactics are launched, and data is properly reflected

Marketing Analyst Qualifications:
-2+ years of Adobe Analytics experience including creation of calculated metrics and segments, creation of custom workspaces and dashboards, and path analysis
- Must have digital tracking processes experience
- MUST be savvy in setting up tags and testing prior to campaign launch (tracking)
- Experience with common media tags and platforms (i.e., Google media tags, Floodlights, Google Marketing Platform) and testing tools (i.e., Chrome Developer Tools, Google Tag Assistant, Adobe Experience Debugger, etc.)
-Experience with heat mapping and path analysis tools (i.e., Decibel or Contentsquare)
-Proven experience/working knowledge of designing, executing, and interpreting results of A/B tests
-Strong attention to detail with solid project management experience, proactive coordination of in-process projects and future needs
-Self-starter with ability to make/contribute to recommendations, prioritize, manage and track multiple projects

Submit resume (and samples if applicable) to:

About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.