Marketing Automation Manager

Location New York, NY
Starts Within a Couple Weeks
Duration 12 Months
Status Freelance
Rate $53-$55/hr (DOE)
Our social media giant client seeks a Marketing Automation Manager to join their team in this 12 month freelance role!

This role will require you to be onsite in Hudson Yards and you must also be fully vaccinated against Covid-19, including the booster.

The Marketing Automation Manager will be responsible for the following:
- Assist in crafting and up-leveling web and tooling strategy.
- Developing the messaging and marketing materials for suite of insights tools in the context of evolved positioning.
- Maintain, update and regularly communicate digital roadmap to cross-functional partners.
- Partnering with the brand team to increase awareness of suite of tools.
- Support a relaunch with greater curation of insights, positioning and activation of the tool as well as ensuring the data remains relevant and fresh (and managing legal approvals for new data as needed).
- Maintain the holiday and Ramadan interactive reports in partnership with the research, web and marketing teams and identify new opportunities to up-level the experience in the future
- Assist in the deprecation of the hot topics tool as well as migration and potential development of a new trends tool in 2022
- Support the evolution across the website and insights tools, ensuring those experiences reflect and align with new vision.
- Keep a pulse on what interactive experiences competitors are developing to inspire and inform future plans and roadmaps.
- Execute on testing and measurement strategies to ensure web strategy and optimization recommendations are grounded in data
- Support analytics and measurement efforts during quarterly and bi-annual reporting cycles

The ideal Marketing Automation Manager should possess the following:
- 5+ years of digital/ web marketing, insights marketing or product marketing experience, preferable: experience scaling insights tools and optimizing website destinations.
- Ability to simplify and optimize complex/ technical products in engaging ways and driving awareness to them.
- Experience tracking web analytics and reporting, telling stories with data

Creative Circle is focused on protecting the health and safety of our candidates, clients, and communities. Details of our job descriptions are always subject to change, e.g., on-site vs off-site. We follow the guidance of the CDC, WHO, CPHA, and government officials. If you have questions about a specific job posting, please contact us. Be well and stay well. - Creative Circle.

IND123

Submit resume (and samples if applicable) to: cc317@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.