Paid Media Specialist

Location New York, NY
Starts Within a Couple Weeks
Duration Full-Time
Status Full-Time
Rate DOE
Our client, a global information and technology company and the world's primary distributor of financial data, is seeking a Paid Media Specialist to join their team.

**Please note: In order to be considered for this position, you must be able to commute to the client's office in Manhattan 3 days per week and work from home 2 days per week! A laptop will be provided to you!**

The Paid Media Specialist will:

- Develop and execute purposeful, measurable search, social and display campaigns in support of go-to-market activities, coordinating with international colleagues
- Perform keyword research, set up audiences and create paid media plans that will contribute to website builds and communication plans
- Monitor and optimize campaigns, provide analysis and recommend adjustments of budget, creative, messaging and channel strategy based on key performance indicators, pausing underperforming ads as needed
- Keep internal team up to speed on tools and interfaces within the PPC space such as Google Ads, Google Display network, Google Analytics, Google Tag Manager and SEMRush
- Liaise and collaborate with other channels and cross-functional teams to align on prioritization of work and strategy for overall digital marketing
- Use A/B testing to identify standard methodologies for content types and distribution channels
- Develop and manage relationships with third-party advertising partners, networks, and affiliates
- Adapt and enhance our programmatic features with agility to capitalize on changing market conditions
- Champion the power of paid media internally, evangelizing efforts and success stories
- Foster a culture of innovation and creativity, and approach challenges with a can-do attitude



The Paid Media Specialist must:

- Have at least 3 years of paid media campaign execution with proven ROI (full cycle of campaigns)
- Have prior experience in acquisition, performance marketing, and/or media planning role with a track record of using data-driven methods to inform digital targeting, segmentation and advertising
- Experience with financial products marketing is a plus
- Have proven experience with Google Adwords and Microsoft Advertising
- Google Certified Professional preferred
- Have advanced proficiency in Google Analytics, Google Tag Manager, Google DataStudio and Google Optimize
- Have advanced proficiency in campaign work across LinkedIn, Twitter, Facebook and Instagram
- Experience with Workfront is a plus
- Have great relationship management skills with exemplary communication and presentation skills (persuasive written, compelling oral)
- Have experience managing multiple platforms, campaigns and projects simultaneously
- Have experience with landing page optimization strategies and SEO
- Have articulate and compelling communication skills whether you are in person or online
- Be comfortable educating other team members on how campaigns work and making recommendations on the best approach
- Have strong attention to detail with the ability to launch campaigns and content with accuracy and focus
- Have a passion for what you do and for working as a global multinational team





This client is requiring COVID-19 vaccination and booster for this position. If there is a bona fide medical or religious reason why you cannot be vaccinated, you may contact humanresources@creativecircle.com. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact humanresources@creativecircle.com.

Submit resume (and samples if applicable) to: Josh.Francois@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.