Associate Product Marketing Director (B2B / Lead Generation)

Location New York, NY (Hybrid)
Starts Early 2022
Duration Full Time
Status Full Time
Rate DOE
Our client, a global financial data organization, is looking for a full time Associate Marketing Director to join their team, starting in early 2022.

***Please note, this role will require you to work onsite in midtown Manhattan 2-3 days per week starting in early 2022. You must be fully vaccinated according to CDC guidelines in order to be considered for this role.***

The Associate Product Marketing Director must have deep experience with B2B marketing, specifically in the lead generation space. In this role, you will be responsible for developing marketing plans for multiple products that increase adoption, generate new leads and ultimately enhance sales. You must have a deep understanding of multi-channel digital marketing channels, including social media (LinkedIn and Twitter), Google Adwords, SEO, Marketo, CRM tools, etc. Reporting to the VP of Marketing, you'll have a unique opportunity to make a direct impact on a small, relatively new team.

A hallmark of success in the first 90 days will be your ability to learn the multiple product lines, value propositions and build relationships with key stakeholders and the global Sales team.

Responsibilities for the Associate Product Marketing Director include:

- Own the development and implementation of product- and line of business-specific strategic marketing and communications plans - Develop relationships with product and sales teams to identify targets and develop effective campaigns to create MQLs that convert to pipeline- Deliver multi-channel lead generation and product marketing campaigns for defined targets/personas
- Identify and create the content needed to execute campaigns
- Measure and own key metrics, MQLs, SQLs and pipeline; make recommendations based on performance
Requirements for the Associate Marketing Director include:

- 7-10 years of professional marketing experience, with deep experience in the B2B marketing space and understanding of enterprise products and lead generation
- Experience supporting sales teams
- Naturally independent, confident, curious
- Deep experience in digital tools and marketing automation
- Experience in financial services a plus!
- A strong communicator with the ability to present ideas and build relationships
- Proven experience bringing campaigns to market, targeting specific audiences via various channels

Submit resume (and samples if applicable) to:

About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.