Email & Digital Marketing Specialist - Pardot - Freelance to Full Time

Location Concord, MA (Fully remote)
Starts As soon as identified, ideally beginning of January
Duration 40 hours/ week, freelance to full time
Status Freelance to Full-Time
Rate DOE
Our client, a learning and education company, is seeking an Email & Digital Marketing Specialist to join their team freelance to start with the opportunity to go full time for the right person.

This role is fully remote and a computer can be provided if needed. To be eligible for this role you MUST KNOW PARDOT.

Email & Digital Marketing Specialist Responsibilities:
? Provide digital marketing campaign execution support for marketing team including email, landing pages, content syndication, display advertising, paid search and social media ads.
? Manage the end-to-end implementation and sending of email and digital marketing campaigns,including strategy, planning, segmentation, execution, testing, deployment, analysis and optimization.
? ensure that email and digital marketing is executed in support of brand strategy and best practices.
? Manage operational calendar for campaigns and advise on best practices for deliverability,engagement and analytics.
? Support the development and building of engagement and nurture programs, including ongoing campaigns to manage all stages of lead/contact nurturing development.
? Develop, execute and optimize digital campaigns via display ads, content syndication, paid search/AdWords, display/retargeting and paid social advertising channels.
? Project manage creation of campaign landing pages, banners, and other digital marketing assets as needed.
? Create data segmentation filters, groups, and distribution lists for campaigns, lead scoring, and nurture programs.
? Create campaigns in Marketing Automation tools & salesforce.com for tracking and automation, including importing of leads into campaigns.
? Assist with database maintenance, data import and data cleanup programs.
? Measure, analyze and report on the impact of paid marketing campaigns and attribution.
? Manage ongoing testing to further optimize creatives, landing pages and targeting segmentation.


Email & Digital Marketing Specialist Qualifications:
? 3-5+ years of experience in digital marketing analytics with hands-on experience using Google Analytics and Social Media platforms.
? Working knowledge of Pardot is MUST
? Working knowledge of creating and implementing lead capture forms.
? Understanding of email marketing strategies and experience with campaign execution, including brand/product awareness, lead generation, and transactional campaigns.
? Proficiency in Excel and reporting analysis required.
? Proven to be results-oriented with strong attention to detail and the ability to prioritize multiple
objectives and projects.
? Track record of developing and managing multiple programs simultaneously.
? Thrives in a fast-paced environment with the ability to pivot and problem-solve.
? Aptitude for problem-solving and strong critical thinking skills.
? Excellent verbal and written communication skills.
? Result oriented with ability to work independently and within a team environment.
? Understanding of Account Based Marketing is a plus.
? HTML coding is a plus

Submit resume (and samples if applicable) to: clerbie.montilus@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.