Associate Director, Lead Generation, Finance

Location New York, NY (Hybrid)
Starts January 2022
Duration Full Time
Status Full Time
Rate DOE
Our client, a global financial data organization, is looking for a full time Associate Director, Marketing Operations (Lead Gen) to join their team, starting in early 2022.

***Please note, this role will require you to work onsite in midtown Manhattan 2-3 days per week starting in early 2022. You must be fully vaccinated according to CDC guidelines in order to be considered for this role.***

In this role, the Associate Director, Marketing Operations (Lead Gen) must have a deep understanding of marketing and sales alignment on lead generation and be an expert in Marketo, with a keen sense of analytics and reporting. You will be responsible for the strategy, design, implementation and maintenance of the company's lead management processes and marketing analytics. You'll collaborate with global stakeholders in Sales, Marketing, Salesforce and Marketo teams to create scalable processes that improve sales productivity through quality marketing leads.

Responsibilities for the Associate Director, Marketing Operations (Lead Gen) include:

- lead management: managing end to end operation lead lifecycle in Marketo and Salesforce
- identifying integration errors and working with internal teams for resolution errors
- evaluating and implementing technologies to improve and optimize lead performance
- help assign qualified leads as needed
- develop and provide ongoing reporting on campaign performance, website analytics and lead generation initiatives to demonstrate marketing impact and contributions
- analyzing lead data to develop insights and make recommendations on areas for optimization

Requirements for the Associate Director, Marketing Operations (Lead Gen) include:

- minimum 5-7+ years of B2B marketing, with deep experience in lead generation
- advanced skills in Marketo, Salesforce and Excel
- experience creating dashboards and marketing reports to guide strategies and execution
- excellent communication and project management skills, with the ability to take ownership of projects

DEC. 2021

Submit resume (and samples if applicable) to:

About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.