Marketing Analytics Manager

Location New York, NY (WFH flexible)
Starts Within a Couple Weeks
Duration Full-Time
Status Full-Time
Rate DOE
Our client, the world's most innovative finance
and technology company, is seeking a Marketing Analytics Manager to join their team.

**Please note, this role is remote for the time being but will be returning to the office in a hybrid schedule eventually. A laptop will be provided to you!**

The Marketing Analytics Manager will be responsible for:

- Managing marketing analytics and backend event triggers for omni-channel programs at all stages of the customer journey
- Improving key customer metrics: activation, spend, retention, and reactivation
- Driving customer engagement, product usage, retention, lifetime value, and revenue growth, as part of the Marketing Lifecycle team goals
- Managing relationship with the Engineering team and translating segment events for marketing campaigns workflows
- Creating and maintaining reports and dashboards that reflect lifecycle marketing funnel stages through Amplitude and Periscope
- Optimizing searches for clients so that they can find and utilize the client's application
- Managing list growth strategies, such as segmentation, personalization, and monitoring subscriber health
- Leading product transactional comms and regulatory comms
- Monitoring and leading Lifecycle App Store Optimization (ASO), Trustpilot/BBB/Wallethub and NPS review strategies and reporting
- Working with the full cross-functional team (product, engineering, compliance, risk, marketing and customer operations) as well as external vendors and partners to execute on the strategic vision and drive day to day operational results
- Partnering with Marketing, Product, Data Science teams, and other stakeholders to develop engaging and effective lifecycle campaigns
- Ensuring that all campaigns are built and executed in line with brand standards

The ideal Marketing Analytics Manager must:

- Have at least 3 years of relevant marketing experience
- Background in FinTech, Financial Services, Retail Banking preferred but not required
- Have experience in Amplitude and Periscope (or similar systems)
- Have strong analytical skills and deep experience with data analysis and report building (in platforms such us Amplitude and Periscope)
- Have experience working with an email marketing platform, including managing campaigns, creating journeys, setting up A/B tests, and reporting results
- Have strong project management, execution and problem-solving skills
- Have a passion for understanding the customer and finding solutions to improve their experience
- Be able to multitask and be flexible and nimble in a fast-paced startup environment
- Be a team player that can work with multiple teams and stakeholders to achieve common goals
- Be curious, success focused and looking to grow while contributing and producing
- Be diplomatic while working with stakeholders but driven by facts to make your case and be comfortable pushing bask when needed
- Be data-driven and analytical, especially in assessing campaign performance, identifying consumer behavior, creative opportunities, etc.
- Be comfortable working cross-functionally as you will touch many teams, often being the conduit to bring people together to come to a solution
- Be able to work both independently and cooperatively in a fast-paced environment to hit deadlines and drive efforts

Creative Circle is focused on protecting the health and safety of our candidates, clients, and communities. Details of our job descriptions are always subject to change, e.g., on-site vs off-site. We follow the guidance of the CDC, WHO, CPHA, and government officials. If you have questions about a specific job posting, please contact us. Be well and stay well. Creative Circle.

Submit resume (and samples if applicable) to:

About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.