Email Marketing Manager

Location New York, NY (Temporarily remote)
Starts October
Duration Full-Time
Status Full-Time
Rate DOE
Our client, one of the world?s leading collectibles and subscription companies that produces licensed magazines and collectibles for sci-fi, superhero and comic book clients, is seeking an Email Marketing Manager to join their team.

**Please note, this role is remote for the time being but will be returning to the office in a hybrid schedule in 2021. A laptop will be provided to you!**

The Email Marketing Manager will be responsible for:

- Managing all aspects of the email channel including strategy development, email campaign planning, design, development, testing, deployment and reporting across both the subscription and e-commerce business units
- Owning email production from end to end: development, QA, deployment.
- Concepting and updating SMS marketing campaigns, Facebook messenger campaigns and onsite chatbot automated flows with the help of the in-house design team
- Leading planning, calendaring, timelines and prioritization for all promotional emails and SMS campaigns
- Creating and segmenting custom lists for email deployment using data from the Email Service Provider (ESP), the website, the database etc.
- Tracking and analyzing campaign metrics to produce ongoing analytical reports and ad-hoc reports
- Working closely with Global Head of CRM to manage and optimize automated emails including but not limited to abandoned cart, browse abandonment, back in stock, birthdays, anniversary, customer newsletters etc.
- Developing innovative ways of using site and backend data for new automated and triggered messaging in emails, SMS, chatbots and other platforms
- Concepting and developing lifecycle marketing programs to increase LTV.
- Utilizing email and SMS marketing more effectively to increase retention, reactivate canceled subscribers and engage lapsed customers
- Leveraging email and SMS marketing effectively to cross sell, upsell across categories, brands and communities
- Utilizing email and SMS marketing to grow programs such as refer-a-friend, customer reviews and drive other engagement initiatives
- Developing A/B testing to optimize results: subject line, visuals, CTAs, etc.
- Working closely with the Creative team on email development submissions and best practices
- Designing and executing to grow the email database through better email capture on site as well as through sweepstakes, contests, and partnerships
- Leveraging email best practices and findings to assist in email marketing and CRM strategy development, working cross-functionally across multiple channels and teams
- Supporting in managing and troubleshooting issues with feeds and integrations that send data back and forth between various entities and the ESP
- Communicating insights gleaned from quantitative and qualitative data to key partners
- Actively monitoring, analyzing and reporting on the business and marketplace / industry trends and creating charts, tables, etc. to showcase the data
- Manipulating and massaging email / marketing copy as needed



The ideal Email Marketing Manager must:

- Have a University Degree, preferably in a business-related field
- Have 2-4 years of experience developing lifecycle programs
- Have previous B2C or D2C experience
- Expert knowledge of an ESP such as Salesforce or Klaviyo, is highly preferred but open to experience with Mailchimp and / or Sendgrid
- Proficiency in Google Analytics is required
- Proficiency in HTML email design is crucial
- Be proficient with Excel and BI tools
- Basic knowledge of Customer Data Platforms (CDP) is a plus
- Basic knowledge of Adobe Photoshop or Illustrator is a plus to work closely with internal designers
- Familiarity with project management tools such as Asana is a plus
- Have experience developing and executing A/B tests to continually improve performance & drive value
- Be analytics-focused, with experience translating data into business and consumer insights
- Have excellent organizational, project management, and written/verbal communication skills
- Have constant attention to detail to ensure content is clear, relevant and engaging
- Have cross-functional team experience and the ability to formulate and execute a strategy through consensus building, negotiation, and data-driven persuasion
- Display a positive attitude, professional manner and a willingness to be a team player and assist co-workers at all levels
- Be highly motivated, entrepreneurial and resourceful
- Be able to multi-task and work in a fast-paced environment
- Be able to paint a vision/strategy, influence key stake holders and get cross-functional buy-in from partners
- Have experience wearing many hats and handling multiple projects at one time
- Interest in comics, science fiction, and ?geeky? pop culture a plus.
- Have a good sense of humor; work needs to be fun, after all!



This client is requiring COVID-19 vaccination for this position. If there is a bona fide medical or religious reason why you cannot be vaccinated, you may contact humanresources@creativecircle.com. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact humanresources@creativecircle.com.


Creative Circle is focused on protecting the health and safety of our candidates, clients, and communities. Details of our job descriptions are always subject to change, e.g., on-site vs off-site. We follow the guidance of the CDC, WHO, CPHA, and government officials. If you have questions about a specific job posting, please contact us. Be well and stay well. Creative Circle.

Submit resume (and samples if applicable) to: Josh.Francois@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.