Position Marketing Manager - Lead Gen
Location Fort Worth Area
Starts ASAP - September
Duration Full Time
Status Full Time
Rate Up to $85,000 DOE
Our client, a Fort Worth software solutions company, is looking for a Field Marketing Manager to join their team. This is a full time opportunity with a global organization!

The ideal Field Marketing Manager has 8+ years of B2B marketing experience and at least 4+ years in a field marketing or field marketing leadership role. Must have proven experience working with sales teams and supporting programs to drive awareness and actual sales.

We are looking for a Field Marketing Manager to be responsible for planning, organizing and executing marketing programs that generate new prospects. In this role, you will be the liaison between field sales teams and the internal teams in the development and execution of campaigns. You will also develop marketing plans, including both inbound and outbound tactics.

Responsibilities include:
- participation in meetings with business units to prioritize new systems and aftermarket campaigns
- preparing marketing plans that align with business goals
- developing and implementing pipeline acceleration programs jointly with sales
- researching, choosing, designing and managing live events with pre-event, at-event and post-event strategy to increase engagement and response rates
- interfacing with sales to determine sales enablement needs and working with marketing to develop tools, programs, training and content
- forecasting, measuring, analyzing and reporting on impact of programs
- engaging with sales to coordinate, communicate and optimize the impact of marketing activities
- developing and implementing target account strategy to support account-based selling and account-based marketing
- communicating and educating sales team on new and planned marketing activities

Submit resume (and samples if applicable) to: cc152@jobalert.creativecircle.com