Paid Media Specialist

Location Toronto, ON (WFH flexible)
Starts December 2021
Duration Full-Time
Status Full-Time
Rate Up to $80,000 per year
Our client in the EdTech industry is looking for a Paid Media Specialist to join their team in Toronto full-time.

This will be Monday-Friday. This position is fully remote.

What you will be doing as a Paid Media Specialist:
-Executing multi-million dollar paid media campaigns across all digital channels including SEM, paid social, and display advertising
-Gain a holistic view of paid marketing activities throughout the entire funnel including re-marketing, nurturing activities, loyalty building, and storytelling
-Support our digital content marketing initiatives through post boosting and maximizing reach, followers, and engagement
-Manage vendor and agency relationships to support lead generation and conversion activities
-Allocate and evaluate budgets across our various educational programs, identify growth opportunities, and optimize across programs and channels
-Conduct in-depth data analysis to identify growth and optimization opportunities across channels, platforms, and within the funnel
-Collaborate with cross-functional teams to provide marketing insights and the necessary marketing support (e.g. promotion, market research, and product feature launch)
-Lead on the creation,maintenance, and reporting of lead attribution and marketing analytics
-Management and implementation of all conversion tracking
-Measure marketing initiatives against metrics to quantify campaign success and identify actionable insights to drive new opportunities
-Produce various meaningful reports, including reports for the wider marketing team to make data-driven decisions, executive-level reports, and more

What you need to know as a Paid Media Manager:
- 2+ years of experience
-Excellent interpersonal skills: able to present, lead conference calls
-Comfortable in an environment that moves fast and changes often, where you will be measured against your ability to meet core objectives
-Experience with Salesforce is a GREAT TO HAVE
-Experience working with Datorama or similar attribution tools

NOV. 2021

Submit resume (and samples if applicable) to:

About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this assignment opportunity, you must be currently authorized to work in Ontario, Canada, without the need of employer sponsorship for a non-immigrant visa.