Marketing Data Analyst

Location Long Beach, CA (Hybrid)
Starts Interviewing Now!
Duration Full-Time
Status Full-Time
Rate DOE
Our agency client is seeking a Marketing Data Analyst! Agency is focused in on Medical Aesthetics (pharma/cosmetics). This role is hybrid in Long Beach, full-time!

You will support the brand marketing team in developing data-drive solutions and maximizing the ROI for marketing tactics, vehicles, and channels including managing data collection, analysis, and reporting as well as development, assessment, and interpretation for information in order to make critical decisions.

MARKETING DATA ANALYST DUTIES:
- Assist with developing, maintaining, and tracking performance reports that provide insights into campaign effectiveness, optimization, and business impact
- Own performance analysis and reporting across all stages of the customer journey, including campaign performance, demand generation, content performance, customer retention, and customer engagement.
- Regularly measure campaign performance and communicate recommendations for improvement to marketing and creative stakeholders including optimization, segmentation, targeting, etc.
- Ensure successful user adoption by presenting data in a fashion that is easy to understand with the proper documentation
- Develop user-friendly, self-service dashboards, reports and business insights in the appropriate visualization systems
- Ensure data structure, integrity, and collection processes are aligned with reporting and business needs, including tracking and attribution of multi-touch user journeys
- Support ad hoc reporting needs for key executives as well as goal setting and forecasting efforts for Americas Consulting marketing leadership
- Consult and coordinate with all members of the marketing team to ensure adherence to and continuous improvement toward marketing performance measures and decision-making rooted in maximizing return on investment

MARKETING DATA ANALYST REQUIREMENTS:
- 3+ years of marketing analytics experience working for fast-paced companies or start-ups
- Hands-on experience with data visualization tools such as Datorama or other
- Adept at Google Analytics Universal and familiarity with GA4
- Experience managing and executing paid search in Google and paid social media campaigns in Meta (ad set up), LinkedIn advertising experience a plus
- Experience using tools for website analytics, social listening, SEO & keyword research, competitor monitoring and content / digital trends
- Familiarity with SalesForce and Advertising Studio a plus
- Analytical mindset with demonstrated ability to work through ambiguous problems using structured and unstructured data
- Solid understanding of marketing and sales concepts, terminology, and principles
- Experience creating dashboards and working with data models
- Data storytelling and communication skills
- Detail-oriented and able to prioritize and multitask
- Consistent track record in using quantitative analysis to drive marketing decisions
- Translate discrete data sets and patterns into meaningful, human insights that others can build on
- Strive for automation of data pulling and visualization by creating, adjusting, and maintaining live dashboards
- Design data approaches in compliance with all data regulations (local and international)

If you think you're a good fit for this role, send us your portfolio/resume!

#IND123

Submit resume (and samples if applicable) to: Jen.ToledoRodriguez@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.