Growth/Performance Marketing Manager

Location Burbank, CA (Fully remote)
Starts As soon as selected candidate can start
Duration Full-Time
Status Full-Time
Rate DOE
Agency is seeking a Growth/Performance Marketing Manager to join their growing team in a fulltime, direct hire capacity. This role will be fully remote, and candidate can sit anywhere in the U.S.

This role reports to the Sr. Growth Marketer!

Growth/Performance Marketing Manager Duties:
? Oversee data analytics and analysis to provide in-depth weekly reports to both internal and external stakeholders that clearly articulate opportunities, threats, and challenges
? Develop and maintain client facing reporting/dashboards
? Own channel CRO & website CRO
? Create detailed media plans outlining channels, spend, and tactics.
? Create and implement campaign A/B test experiments to identify optimal campaign settings
? Implementation and continuous maintenance of the Alpha Beta campaign structure to ensure ad spend is focused on top-performing keywords, while the Beta campaigns continue to play an R&D role by uncovering new top-performing keywords
? Manage performance and affiliate marketing
? Oversee set-up and optimization of programmatic and paid social campaigns
? Monitor and test campaign SMART bidding strategies: Target CPA, Target ROAS, Enhanced CPC, Maximize Conversions, and more
? Develop cross-channel strategy
? Assure keyword targets, landing page content, and text ad copy are all in close alignment and optimized
? Ensure conversion tracking is QAed to track all pertinent events within the sales funnel
? Provide recommendations for optimizing the customer journey
? Be the champion of Digital Marketing Technology tools and platforms, including identifying new platforms and systems required to increase the effectiveness of engagement activities
? Establish and manage vendor relationships where needed
? Develop detailed customer segmentation

Requirements:
? 3+ years experience in a growth role that managed and executed performance-based marketing campaigns, with eCommerce/DTC experience preferred
? Managed eCommerce acquisition budgets over $50,000/Month
? Deep familiarity with ad operations, tracking and measurement solutions
? Strong communication skills to pitch clients on ideas, and keep them informed on the status of work and results
? Expert in FB Ads Manager, Google Ads, Google Analytics, and Excel
? Experience with testing new channels and exploring new strategies and tactics to scale existing channels
? History of forecasting and reporting on paid media revenue goals
? Experience with Amazon, SEO and Email/lifecycle marketing
? Strong analytical skills and ability to use data to derive campaign insights and optimize performance; experience working with Google Data Studio, Supermetics or similar
? Experience leading a team and managing a direct report
? Self-starter with outstanding organizational and communication skills
? A proactive and collaborative approach; you love working with people and people love working with you

#IND123 #LI-KB1

Submit resume (and samples if applicable) to: Kellen.Breitenbach@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.