Paid Social Manager

Location Woodland Hills, CA
Starts Interviewing Now
Duration Full-Time
Status Full-Time
Rate DOE
Leading travel company is seeking a Paid Social Manager.

In this role, you will be responsible for all tasks involved in the development, deployment, accuracy and performance of highly complex Paid Social marketing programs. This role requires an analytical mindset and a relentless drive to optimize campaigns for maximum efficiency and effectiveness.

The ideal candidate has both brand and superior direct response Paid Social marketing experience and a solid understanding of customer acquisition tactics. You should be very familiar with metrics like CPMs, CPC, CPA, CTR, and CLV.

Job Responsibilities:
Manage Paid Social activity and ensure delivery to a consistently high standard, cost effective and in line with business targets. Ideate, plan, measure and optimize complex campaigns to meet and exceed objectives
Assume top level responsibility for multimillion-dollar media budgets including monthly spend and performance forecasting, ensuring business profitability
Employ continuous optimization of bid strategies and A/B testing (creative, ads, landing pages, etc.) to maximize conversion rates
Ability to report on campaigns results through MTA, Facebook, Google Analytics, Adobe Analytics, Invoca, etc.
Leverage understanding of how the Facebook algorithm works and implication of decisions on buying models in relation to business objectives
Use best practices and monitor trends in social media marketing to best build and convert a digital audience
Partner with the creative team and partners for best in class creative executions
Be cognizant of product feed/catalog executions and initiate internal solves to any feed related issues
Cross-channel and cross-function alignment to determine the most effective role of Paid Social campaigns
Enforce quality assurance checklists and adherence to brand guidelines
Monitor functionality of all creative on multiple operating systems and mobile
Develop, evaluate and maintain vendor relationships, tools & platforms
Stay current with industry trends and best practices and provide thought leadership and perspective for adoption where appropriate
Deliver advanced concepts and opportunities in a clear and concise manner to a wide range of audience

Job Requirements:
4-6 years of hands on experience managing multi-million-dollar campaigns on Facebook, Instagram, Pinterest, YouTube with a strong grasp of operational and optimization practices, and retargeting.
Performance marketing including lead generation experience (in-house teams or agencies)
Command of operational best practices and reporting excellence through platforms including Google Analytics, Facebook Power Editor, various FMPs (AdPhorus, Smartly, etc.),
Strong strategic written, spoken and thinking skills with the ability and confidence to make data-driven recommendations helping reach business goals
Understanding of how other Digital Media Channels (Display, Video, SEM, etc.) contribute to overall campaign success
Some knowledge of SQL and visualization tools such as PowerBI, Tableau, a plus
Previous experience in marketing for travel services is a plus
Develop and maintain strong relationships with vendors and partners
Stay current with industry trends and best practices

Reply with your resume, detailing why you're qualified to be considered for this full time opportunity.

#IND123 #LI-KB1

Submit resume (and samples if applicable) to: Kellen.Breitenbach@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.