Marketing Specialist (SMS+Email)

Location El Segundo, CA (Hybrid)
Starts January
Duration Full-Time
Status Full-Time
Rate DOE
Lead gen agency is seeking an Email & SMS Marketing Specialist to be a key part of their Marketing team!

The ideal Email & SMS Marketing Specialist will create transactional, remarketing and drip campaigns, and work with 3rd party advertisers to generate leads for clients.
Duties include:
- Create email and SMS campaigns from end-to-end to support the marketing strategy
- Initiate ideas for A/B tests; set up A/B tests and evaluate campaign metrics and digital analytics to make actionable recommendations and inform the development of new tests
- Manage email and SMS deployment calendar and testing calendar
- Monitor and analyze performance of campaigns and develop insights to be used for campaign optimization
- Optimize copy for maximum deliverability and engagement, including open rates, click through, calls, conversion and profit
- Build and maintain email and SMS segments in accordance with overall strategies
- Identify and resolve deliverability issues, bounce backs, spam complaints, and opt-outs
- Attend and present KPIs and campaign learnings
Identify and make recommendations for improvement in the campaign creation process to improve efficiency and productivity

Requirements:
- Bachelors degree
- 2+ years experience in email and SMS marketing
- Experience in copy writing
- Ability to analyze and optimize around data with a strong attention to detail
- Skilled at marrying data and creative marketing to paint a picture of events
- Ability to manage and prioritize multiple tasks at once
- Microsoft Excel fluency is preferred
- Understanding of online lead generation is preferred
- Experience in the insurance industry is a plus
- HTML proficiency is a plus

Apply now and tell us why you're a fit!

IND123

Submit resume (and samples if applicable) to: Sarah.Effinger@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.