Position Product Marketing Manager
Location Boston
Starts Within a Couple Weeks
Duration Full Time
Status Full Time
Rate $75,000-$90,000/yr plus bonus
Our client is a software company focused on servicing Higher Education clients. They are looking for a Product Marketing Manager to join their team in a full time capacity.

The Product Marketing Manager will be responsible for developing strategies to market a brand new product offering. This product will partner with education institutions to offer a new course paltform, similar to EdEx.

The product will have both B2B as well as B2C audiences.

As the Product Marketing Manager you will:

• Help to understand product offerings, and develop marketing strategies and messaging / positioning for product offerings and services
• Drive demand and increase product awareness by helping to develop robust marketing programs
• Create and understand the customer profile, who is the customer and how do they buy?
• Communicate the value proposition to sales teams
•Oversee execution of launch and go-to-market campaigns, working alongside internal agency resources.

The ideal Product Marketing Manager will have prior experience developing positioning and messaging, and creating strategic fully integrated campaigns. Experience working with engineers and cross departmentally with marketing and sales will also be required.

You will own this product and its success through and through.

Submit resume (and samples if applicable) to: cc110@jobalert.creativecircle.com