Position Digital Marketing Specialist (PPC + SEM)
Location Palm Beach County
Starts Within the Week
Duration Full Time
Status Full Time
Rate DOE
Our Innovative Digital Media Client is seeking a savvy PPC Specialist to join the team!

Responsibilities include:
+Executing, optimizing, and reporting on paid search campaigns.
+Keyword/target research, PPC, retargeting, display network advertising, bid strategies, and paid social across the best channels for the client (Adwords, Bing, Facebook, Linkedin, Waze, Amazon, retargeting, third-party display networks, ABM, etc.)
+Implement GTM and Meta Titles and Descriptions
+Maximize client ROI and goal achievement by conducting tests, identifying trends and managing bids
+Work closely with the rest of Marketing team to ensure marketing strategies, PPC tactics, SEO efforts and social media promotions are driving lead and conversion goals.
+Manage SEM campaigns based on critical KPI's such as CTR, CPC, and specific ROI metrics.
+Create, categorize and refine Adword keyword lists to create a comprehensive campaign that drives qualified visitors to website.

Required:
+2+ years of PPC / SEM experience.
+Google AdWords & Google Analytics Certified with experience in Google Tag Manager.
+Experience with additional ad platforms including: Yahoo! Bing Network, Amazon, Facebook, Advertising.com, AdRoll, LinkedIn, Facebook, Twitter, etc.
+Hubspot and Double Click experience

Preferred:
+Knowledge of web design technologies (HTML, JavaScript, CSS, etc.)
+Highly proficient with all types of Google Ads including: Search Ads, Display Ads, Remarketing, Google Shopping Ads, YouTube Ads, etc.

Submit resume (and samples if applicable) to: Florida11@jobalert.creativecircle.com