Senior Email Marketing Manager - WFH during Covid-19

Starts Ready to Interview
Duration Full Time
Status Full Time
Rate 85-100K, depending on experience
Our fintech client needs a full time Senior Email Marketing Manager to join its team this November.

The Senior Email Marketing Manager will report to the Dir. Of Digital Marketing and be responsible for owning all aspects of their Email Automation efforts.

Responsibilities include:
- Developing and strategizing direct response campaigns including strategy, planning, forecasting, development and execution
- Setting up campaign reporting, analyze data and optimize campaigns. This includes setting up dashboards, audience segmentation, A/B testing, etc.

Senior Email Marketing Manager requirements:
- 5+ years of experience running and building email marketing programs
- With 2+ years of experience working in Marketo or similar software platform
- Marketo Certification is a plus
- Analytical skills and experience with experimental design (e.g. A/B and multivariate testing)
- Experience in the financial industry is a plus

Submit resume (and samples if applicable) to: