Position Marketing Automation Specialist (Marketo)
Location North Richland Hills
Starts April
Duration Full Time
Status Full Time
Rate Up to $90,000
Seeking a new Full Time role within Healthcare? Our client in North Richland Hills is looking for a Marketing Automation Specialist. This organization is in the midst of immense growth AND has excellent benefits, vacation and bonuses!

The Marketing Automation Specialist will need to have at least 3+ year's experience, a Bachelor's degree and strong interpersonal communication skills. The Marketing Automation Specialist will be working in Marketo on a daily basis.

In this role, the Marketing Automation Specialist will plan and execute data-driven marketing programs and provide analytical insights on how to optimize email marketing efforts. We are looking for someone with an analytical mind, who enjoys problem solving, testing and reporting performance.

- Reporting and analytics by campaign, segment, channel
- Identify optimization opportunities
- Measure response rates, open rates, CTR, CPS, CPL
- Develop queries to create lists and find new segments
- Develop database segmentation to audience/ message
- Monitor Marketo health and accuracy
- Prepare, scrub and upload raw data files to Marketo
- Review and test email creative and landing page content
- Identify and resolve issues through QA of campaigns
- Document process/ procedure/ integration within Marketo
- Ensure accuracy of compliance codes in all marketing

JAN. 2018

Submit resume (and samples if applicable) to: Dallas15@jobalert.creativecircle.com