Web Analytics and User Experience Manager - WFH during Covid-19

Starts Fall 2020
Duration Full Time
Status Full Time
Rate Up to $90,000 annually
Our retail client is growing it's Web and User Experience team and needs a full time Web Analytics Manager to join its team this fall.

The Web Analytics and User Experience Manager will report to the VP of eCommerce and will be the primary person responsible for the gathering, analyzing and reporting data to optimize web, mobile and digital marketing campaigns.

Web Analytics and User Experience Manager responsibilities:
- Analyze data points for web, mobile, sales and advertising campaigns to develop an understanding of user trends and campaign performance
- Ensure relevant data points and performance metrics are captured
- Recommend and direct changes to optimize campaign performance and site traffic
- Implement the strategy, creation, execution and analysis of A/B testing
- Implement strategy and execution for site tagging
- Communicate insights and recommendations by setting up dashboards and A/B testing to monitor and report performance, web traffic, trends, sales, SERP rankings and customer acquisition
- Utilize Google Analytic platforms to monitor, analyze and report ROI

Web Analytics and User Experience Manager requirements:
- Bachelor's Degree preferably in Business, Mathematics, Statistics, Economics, Data Science or related quantitative degree - 5+ years relevant digital analytics experience
- Experience working with Retail eCommerce is highly preferred on either the client or agency front
- Highly experienced with Web / Mobile eCommerce analytics and reporting
- Proficient in Google Analytics software or similar software such as Adobe Analytics (Omniture)
- Additional software experience with Google Tag Manager, Tableau, Test&Target, SiteSpect, Monetate or Maxymiser
- Basic working knowledge with JavaScript, Flash, SQL, HTML, web platforms and browsers, APIs, CMS and CRM systems
- Strong Excel and PowerPoint knowledge for data visualization and reporting

Submit resume (and samples if applicable) to: cc106@jobalert.creativecircle.com