Digital Content Strategist (Director Personalization)

Location Houston, TX (Hybrid)
Starts August 2022
Duration Full-Time
Status Full-Time
Rate $140,000+ DOE
A major food services company is looking for a Digital Strategist (Director Personalization) to join its newly forming eCommerce division. This is a FULL-TIME, HYBRID position that starts in August 2022.

Position is located in Houston and requires 3 days per week in the office.

This role will focus on building strategies on cuisine segments. There will be multiple segments centered around different cuisine like: Mexican food, Chinese food, Italian food, etc.

The Director Personalization will build with teams to execute content for those segments digitally. The ideal person will be able to create and lead strategy, lead cross functional teams successfully, and manage the annual business plans for those segments.

The ideal candidate will lead in creation of content, and have the ability to personalize relevant content to fit the appropriate segments.

+ Help design go-to-market strategy for new digital and eCommerce segments
+ Contribute to development of end-to-end customer experience for new segments
+ Work with marketing to develop marketing campaigns, and content to support commercialization.
+Lead discovery, gathering insight, pricing, swot analysis

+ Bachelor's degree; MBA preferred
+ 5-7 years of experience contributing to the introduction of new eCommerce products or services for large B2B or B2C companies
+ Experience at Fortune 500 companies across functional areas, such as digital, merchandising, pricing, supply chain, operations, etc.
+ Experience with some elements of building new customer programs from the ground up, which could include product and/or service development, end-to-end digital and customer experience, go-to-market and pilot design, and collaboration with cross-functional team to launch, pilot, and scale
+ Strong data analytical skills and proven experience developing and using tools to analyze large, complex data sets to drive decisions

+ Experience in food service distribution a plus
+ Experience in a functional area such as merchandising, pricing, operations, supply chain, digital, etc.

Submit resume (and samples if applicable) to:

About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

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