Marketing Analyst

Location Houston, TX (Hybrid)
Starts July 2022
Duration 12/31/22
Status Freelance
Rate Up to $47/hour, DOE
A top energy company is looking for a Marketing Analyst to join its team. This is a FREELANCE, 40 hour/week assignment.

The ideal Marketing Analyst is a self-starter with strong project management skills and has the ability to drive multiple projects simultaneously against tight deadlines.

The Marketing Analyst will work cross-functionally with stakeholders and internal teams to ensure alignment.

REQUIREMENTS:
Bachelors Degree
5 years analytics and reporting for marketing campaigns (online & offline sources)
Expertise with business intelligence tools, web analytics, tracking technologies, Excel, and PowerPoint
Ability to track, measure and report on omnichannel marketing campaigns to determine ROI
Expertise assimilating data from multiples sources to build dashboards and effective displays showing easy-to-interpret trends, metrics, and actionable insights
Strong data visualization skills with ability to build meaningful/clear data stories from campaign metrics and present to a variety of audiences
Strong verbal/written communications skills
Familiarity with sales lifecycle and understands business needs/objectives
Strong attention to detail and solid business acumen
Experience with subscription-based industry (electricity, cable, internet, etc.) is a plus

RESPONSIBILITIES:
Ensure all marketing campaign metrics/KPIs are being tracked accurately
Track, assess and report data across acquisition/media and retention efforts (upper & mid funnel, digital advertising, direct mail, email, and customer communications)
Report performance for campaign results to understand impact on retention efforts; brand strength, awareness, and consideration; market share across Texas and Northeast.
Track and pull data for digital (media channels: social, video, display, etc.) tactics, as well as analog data that can include call volume, direct mail responses and renewal rates
Use data visualization skills to create reports, dashboards and presentations that clearly, accurately, and reliably report on campaign effectiveness (ROI, CTR, CPM, VCR, brand strength, renewal rates, etc.)
Incorporate previous performance and learnings to build clear data stories that offer actionable insights
Ability to communicate and present the meaning behind the data and what the results mean, identify trends, and help solve problems
Track mass media budget spend as it relates to performance goals and metrics and report out on progress with insights and recommendations.
Coordinate, track and document departmental budget reconciliation, reforecasting, and reporting to accounting.
Contribute to team, multiagency and lower funnel team calls with performance metrics and insights

Submit resume (and samples if applicable) to: jessica.rizzieri@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.