Sr. Manager of PR and Influencer Marketing

Location Houston, TX (Fully remote)
Starts JUNE 2022
Duration Full-Time
Status Full-Time
Rate Up to $120k DOE
A major food services company is looking for a Sr. Manager of PR and Influencer and Marketing to join its team. This is a FULL-TIME, REMOTE position.

This role will be 65% PR and 35% influencer marketing. Responsibilities of the role include:

Influencer Marketing:
+Maintain an ongoing awareness of trends in the social media landscape, including the tracking of current brand influencer partners, identifying new celebrity + influencer partnership opportunities, and monitoring upcoming content trends across Instagram, Pinterest, and Tik Tok
+Take lead with influencer marketing campaign execution, including: product trafficking, monitoring coverage and compiling campaign reports
+Develop a system for tracking ongoing projects, including partners, budget, and the current timeline for upcoming brand mentions
+Managed influencer relationships and take ownership of influencer/ambassador contact list

Press + Media Relations
+Drive large brand PR strategy with media relations and press outreach supporting brand campaigns and announcements across food and beverage publications, including print, broadcast, and online mediums
+Maintain ongoing dialogue with key media contacts to drive proactive and reactive media coverage
+Manage inbound press inquiries, fulfilling image and sample requests and credit sheets
+Initiate drafting of core press materials needed to generate press coverage supporting brand announcements, including press releases and creative pitches
+Maintain a current database of media contacts organized by medium, location, and news beat
+Research and identify relevant contacts for targeted outreach
+Monitor the media cycle daily to ensure internal teams are informed of industry, media, and competitor news, as well as thought leadership opportunities and awards, highlighting new/interesting opportunities for the brand
+Work with internal merchant teams to identify key seasonal products & stories
+Leverage an understanding of the ongoing news cycle to oversee imagery creation needed to secure product features in media publications

Administrative:
+Manage administrative duties, including maintaining the team calendar to reflect key brand moments and timelines, invoice processing, and organizing product and supplies inventory
+Track, monitor, and report incoming press and influencer marketing coverage on a daily + weekly basis and support monthly internal reporting and analysis of performance

REQUIREMENTS:
+4-year degree in PR, Communications or Marketing
+8+ years experience
+Strong track record of working with media and making media placements locally and nationally
+Expert level writing skills and proficient in AP Style
+Expert level in MS Office Suite - Word, Excel, PowerPoint
+Experience in influencer marketing strategy, tactics and reporting
+An ability to multitask / work on a number of projects at once
+Knowledge of media contacts and reporting tools
+Skills in social media strategy and trends
+Strong leadership skills

#LI-SM3
#LI-Remote

Submit resume (and samples if applicable) to: sarah.maberry@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.