Marketing Automation Specialist

Location Houston, TX (Hybrid)
Starts May 2022
Duration 2 years min.
Status Freelance
Rate Up to $80/hour
A top energy company is looking for a Marketing Automation Specialist to join its team. This is a FREELANCE, 40 hour/week assignment.

The ideal Marketing Automation Specialist will be responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.

The Marketing Automation Specialist will work closely with designers, developers, and project managers. This role will implement all programmatic and operational initiatives through the marketing automation platform.

REQUIREMENTS:
- 3+ years of email marketing or marketing automation experience
- Expert knowledge of database management concepts and best practices
- Strong working knowledge of Marketo and Salesforce Marketing Cloud (formerly ExactTarget).
- Excellent written and verbal communication skills
- Highly organized and self-motivated with a sense of urgency.
- Strong independent project management skills.
- Capable of handling multiple tasks with competing priorities under minimal supervision.
- Able to think critically and exercise independent judgment and discretion.
- Excellent attention to detail
- Ability to work independently

RESPONSIBILITIES:
- Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
- Design and build automated email marketing flows and email campaigns.
- Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software.
- Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
- Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.
- Support essential marketing operations initiatives in Marketo and Salesforce Marketing Cloud (formerly ExactTarget) such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.

#LI-SM3

Submit resume (and samples if applicable) to: sarah.maberry@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.