Digital Media Manager - Other MD

Starts June 2021
Duration Full Time
Status Full Time
Rate $65,000-$75,000/YR DOE
Our boutique agency client is looking for a Digital Media Manager to join their team full time. This role is currently remote and will switch to a hybrid 2-3 days onsite/offsite role when offices reopen. Their offices are located in Frederick, MD.

This Digital Media Manager will lead the planning and implementation of digital, traditional and social media advertising plans for agency clients. This includes working closely with client services team members to understand client strategies and budgets, develop and manage media plans and day-to-day implementation of those plans, measure and evaluate the results of the programs, and regularly report on the results to clients.

Digital Media Manager Responsibilities:
- Lead all paid search (e.g., Google, Bing) and social marketing (e.g., Facebook,Instagram) efforts for clients including setting up digital ad accounts and managing paid search and social media ad campaigns
- Execute A/B and multivariate experiments across media options
- Perform ongoing keyword discovery, expansion and optimization for internal and external clients via Google Ads
- Perform ongoing digital campaign optimization, such as bid updates, keyword analysis and additions, ad creation and/or fine-tuning, etc.
- Research traditional media options for each clients’ market; Negotiating placement rates and contracts
- Prepare monthly reports recapping results for traditional, digital and social campaigns
- Lead client meetings - presenting media strategies and reporting on campaigns results
- Manage predetermined campaign budgets and expenses
- Assist other teams in developing and implementing integrated campaign strategies/tactics

Digital Media Manager qualifications:
- 2+ years of digital media experience
- Experience building and managing display, programmatic ads and paid search campaigns within Google Ads, Bing, Facebook Ads, etc.
- Bachelor’s degree in marketing, digital media or relevant field
- Experience researching, planning and placing traditional media

Submit resume (and samples if applicable) to:

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