Senior Product Marketing Manager - Fully Remote/Off-site

Starts June 2021
Duration Perm
Status Full Time
Rate Up to $130,000 Annually DOE
Our client is a leader in the healthcare technology space and proud to be a "Best Place to Work" that is looking to add a Senior Product Marketing Manager to their team.

The Senior Product Marketing Manager must have healthcare and B2B product marketing experience as they play a critical role in the Go-To-Market strategy, competitive analysis and execution of promotional initiatives to capture market share.

Senior Product Marketing Manager Responsibilities:
- Create compelling product messaging and positioning for marketing materials including video, case studies, sales materials and more.
- Work alongside Account Managers to capture testimonials for products.
- Translate market and customer data to develop goals and drive marketing strategies.
- Manage marketing automation campaigns within Salesforce and Pardot to engage prospects.
- Support demand generation efforts to achieve ROI, optimizing acquisition and retention of B2B audience.
- Work collaboratively with marketing and communication team to promote conferences, develop pricing models, strategy and overall forecasting models to provide data driven recommendations to drive growth.

Senior Product Marketing Manager Requirements:
- 7+ years B2B marketing experience in healthcare or healthcare IT.
- Experience analyzing data to develop audience messaging to drive sales initiatives.
- Experience with Salesforce and/or Pardot to develop marketing automation campaigns.
- Strong market analytics background with an ability to translate messaging to drive results and achieve KPIs.

Submit resume (and samples if applicable) to:

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